Our Story
Potrero Labs is an early-stage startup on a mission to empower creators and their communities.

Hubble was born from a need we saw for a platform that allows creators to build communities that they truly own. Hubble, aims to be the most fun and productive way for creators to curate, inspire, and collaborate with their tight knit community without losing ownership.

We are also incredibly fortunate to be backed by some of the best investors and product thinkers, including A16Z, South Park Commons, Elad Gil, Balaji Srinivasan, Fidji Simo (CEO Instacart), Vijaye Raji (CEO Statsig), Mysten Labs, Indus Valley, among others who share our vision.
Meet the Team
Asad Awan
Co-Founder and CEO
Asad has spent his decades long career building products, ecosystems, and marketplaces that give voice and economic empowerment to creators and entrepreneurs . He co-founded Potrero Lab to further this mission by building a range of products for creators that are easy to use and are pathways to generate sustained income. One such product, Hubble, is a platform for creators to build powerful communities that not only deliver a sense of belonging but also redefine what aligned individuals can achieve together. Before co-founding Potrero Labs, Asad was the GM & VP of Product and Engineering for the monetization, creators, and marketplace products at Meta.
Hamza Aftab
Co-Founder and CTO
Hamza has built and scaled products that redefined the feasibility of being a financially successful independent creator. In building Hubble, he is excited to push the boundary of what is possible when creators build communities focussed around their message. When not shipping and nerding out about next-gen software, Hamza is an adventure junkie and outdoor enthusiast.
Darshan Patel
Founding Engineer
Darshan is enthusiastic about crafting exceptional user-facing products and tackling transformative 0->1 challenges. Before joining Hubble, he served as the tech lead for the Facebook Web3 monetization team, and supported the evolution of the Facebook creator monetization space over a 5-year period. His efforts played a pivotal role in growing the creator economy, paving the way for a new career trajectory for millions. Darshan is passionate about empowering individuals to recognize the significance of their voices and aims to enhance social media interactions for more meaningful community connections. #mambamentality
Chien-Ying (CY) Yu
Head of Product & Partnerships
CY heads up Product & Partnerships, where she focuses on shaping how we build and what we build, and partnering deeply with creators and community leaders. Prior to Potrero Labs, CY spent 9 years at Meta across Facebook and Instagram leading teams across monetization and creators where she built, launched, and scaled monetization solutions for millions of businesses and creators. With this experience and having also worked in music streaming, she is passionate about building delightful consumer products that showcase creativity and foster authentic connections between people.
Wentao Feng
Software Engineer
Wentao is deeply passionate about learning and excels in making a significant impact on early-stage projects, eagerly embracing challenges. Before joining Hubble, he spent a year at an early-stage AI startup and worked at Meta for five years. His diverse experience with small businesses and creators, particularly in facilitating cross-posting across various platforms, helps users monetization and fosters connections among them.
Ted Schreiber
Software Engineer
Ted has worked for multiple startups across North America, recently coming from a fintech background. His trademark is building robust, beautiful user experiences. He is passionate about giving users canvases to express their creativity and individuality, and connecting users and helping them grow together.
Our Investors
We are also incredibly fortunate to be backed by some of the best investors and product thinkers, including A16Z, South Park Commons, Elad Gil, Balaji Srinivasan, Fidji Simo (CEO Instacart), Vijaye Raji (CEO Statsig), Mysten Labs, Indus Valley, among others who share our vision.